Website Design Tips 
by Shelley Lowery

The Internet has opened a whole New World of opportunity for all of us. With the vast amount of information available at your fingertips, it has never been easier to communicate your message to the world.

A web site will enable you to create your own home on the World Wide Web. Your home may be as simple or dynamic as you'd like and is only limited by your imagination.

Although designing a great web site is an important part of developing a successful online business, it is only one small part of an overall plan.

Although many new Internet entrepreneurs believe that all they need to do to make money online is to put up a web site, that couldn't be further from the truth.

The truth is developing a successful Internet business takes a great deal of time, thought and effort. It takes a sincere commitment, a lot of patience, and a lot of personal drive.

There are a lot of lessons that must be learned, and a lot of failures that must be endured. However, if you're truly passionate about your business and success, it will happen -- you will succeed.

A major factor in determining your success is the amount of time you take to educate yourself. Please don't take this point lightly, as it can literally mean the difference between your success and failure.

Sure, learning HTML is an important part of designing a successful web site; however, it is only one small part. You must first develop a strategic plan and design your web site accordingly.

Prior to designing your web site, here are some questions to assist you in developing your strategy:

? Who is your target audience?
? What is your most wanted response?
? What products and/or services will you offer?
? Will you sell affiliate products and/or services?
? What type of design will you use?
? Will you design your site or hire a professional?
? How will your site be navigated?
? How will your site be optimized?
? What type of graphics will your site use?
? Where will you obtain your graphics?
? What graphic formats will you use?
? What fonts will you use?
? How will you design your site for different screen sizes?
? How will you design your site for different web browsers?
? How will you optimize your pages for the Search Engines?
? How will you make your web pages load quickly?
? What type of content will your site offer?
? Where will the content come from?
? How will you gain your visitors' trust?
? How will you build your credibility?
? Will you write your own sales copy or hire a copywriter?
? How will you accept payment through your site?
? How will you process your orders?
? How will you deliver your products or services?
? How will you collect your customers' information and store it within a database?
? How will you automate portions of your business?
? Where will you find the scripts you need?
? What types of scripts will you use? CGI, JavaScript?
? Will you need to hire a professional to write your scripts?
? Will you edit and install your own scripts or hire a professional?
? What kind of computer software will you need?
? Where will you find the software?
? How will you decide on a domain name?
? How will you register a domain name?
? How will you host your web site?
? How will you upload your files to your server?
? Should your files be uploaded in binary or ASCII mode?
? What should you look for in a quality web host?
? Will you publish an ezine?
? How will you collect email addresses?
? How will you send out mailings?
? How will you drive traffic to your web site?
? How will you advertise your products and services?
? How will you test your advertising?
? Will you offer an affiliate program?
? How will you run your affiliate program?
? How will you market and promote your web site, products and/or services?

Although this list of questions is far from complete, it will give you a basic idea of exactly what is involved in developing a successful web site. As you can see, there is much more to take into consideration than just learning HTML. You must look at the entire picture and design your web site accordingly. Plan your work then work your plan.

Above all else, you must be willing to invest in your business -- not only monetarily, but also your time. Although there is a lot of free information available online to assist you, keep in mind...you get what you pay for.

The great thing is you don't have to reinvent the wheel. There are many successful Internet entrepreneurs that have been where you are right now. Subscribe to their publications -- listen to their advice -- purchase their products. If you begin by following in the footsteps of successful Internet entrepreneurs, you will eventually begin making your own paths and find your own success.

Content Web Sites

Content oriented sites are sites that provide visitors with content, such as articles, tutorials, free ebooks and resources. This type of site attracts their target audience with incentives. Their products and services are mentioned on the main page with a link to further information.

Content sites usually profit by educating their visitors. For example, a content site focusing on dog grooming might provide a basic tutorial to assist their visitors in learning how to groom a dog. They provide this tutorial completely free; however, the main purpose for this tutorial is to educate their visitors and promote their products.

When you provide your visitors with quality information that teaches and informs, you are not only gaining their trust in you by sharing your expertise, but you're also building your credibility, which is very important on the Internet.

The key to using this technique effectively is to provide content that targets your potential customer.

Mini-Sites

Mini-sites are different from content sites, as they don't provide any content. They usually contain one or two pages and completely focus on one product or service. Basically, the site is just a sales letter for the product.

No matter which type of site you design, keep in mind, your web site is a direct reflection of you and your business. The appearance of your web site is the most important factor in determining your web site's value. If your site doesn't look professional or pleasing to the eyes at first glance, it's perceived value will be low. The perceived value of your web site will have a great impact on your success.

On the other hand, you may have a great web site, well designed and a quality product or service, but if it takes too long to load, the value will still be perceived as low. Why? Your potential customer will not wait -- ultimately costing you business.

If you're serious about your Internet business, designing a web site specifically designed to sell your products is an essential part of your success. Everything within your web site should have one specific purpose -- getting your visitors to take action.

Your Strategy

Prior to designing your web site, you must decide on the type of response you're looking for. For example, if you're selling a product, the response you're most-likely trying to achieve is to make a sale. If you're developing a content site, your main goal for every page of your site should be to lead your visitors to your sales page. You can accomplish this in a number of ways, including:

1) Display a graphic image of your product on your main page with a short ad and a link leading to your sales page.

2) Create a "Products" section within the navigational menu of each page with a short description and link to each of your products.

3) Write articles that focus on the same topic as your product. At the end of the article, within your bylines, provide your visitors with information about your product.

4) Write tutorials that target your potential customer. At the end of the tutorial, provide information about your product.

5) Provide your visitors with a free autoresponder course. Your course should identify a problem, provide advice in regard to solving the problem and provide the solution with your products or services. Keep in mind, your course should not be written like a sales letter. It must provide quality information written to teach and inform.

No matter what type of response you're looking for, your site must be specifically designed to achieve your goal.

Every part of your web site must be strategically designed. From your overall design to your sales copy -- each will play a very important role.

Your web site is the most important sales tool you have. A professional web site should be pleasing to the eyes, well organized, easy to navigate, load quickly and be optimized for the Search Engines.

Above all else, you must specifically design your site for your potential customers. Provide them with the information they desire, while continually mentioning the benefits of your products, and you'll reap the rewards.

The appearance of your web site is one of the most important aspects of your success. Your product or service will literally be judged by the appearance of your web site.

Poor web design is one of the leading causes of small business failure. There are literally thousands of home-based Internet businesses struggling to make a living online. Most, make very little or no money and end up closing their site in defeat.

I have received many messages over the years from struggling Internet marketers wanting to know if I could look at their site and tell them what they're doing wrong. Most of the time, I can tell them the problem as soon as their site has loaded -- poor web design. They failed to take the time to learn how to properly design their sites -- how to design a professional looking site specifically designed to sell their products and services.

If you really want to succeed, you must take the required time to educate yourself.

Creating a Template

When you begin designing your web site, your goal should be to create a template that you can use to create each page of your web site. This will give your entire site the same look and feel.

A template is simply a web page "shell" that contains your entire page design, logo, images, navigational links and a specific area for your content. However, your template won't contain any content, as each time you create a page with your template, you'll save it with a different page name.


Your Storefront

Your main page is the storefront for your business and should specifically let your visitors know exactly what you're offering. If your potential customer can't find your product or service, they definitely won't waste a lot of time looking for it. They'll go on to the next site and probably never return. They're visiting your site for a specific purpose. They want something your site offers. Provide them with what they're looking for and you'll reap
the benefits.

Branding will play a major role in your success. Make sure you place your company logo and slogan in the top left corner of each page. This will not only assist your visitors in remembering your site, but it will also give your pages the same look and feel.

Instead of trying to cram all your content into your main page, consider creating sections. These sections can contain highlights of your information with a link to further information. You can set your sections up in tables with colored heading sections for information such as articles, products or whatever you'd like.

It's much better to keep your main page down to the most essential elements and link to the detailed informational pages.

A good rule of thumb is "less is more." In other words, keep your main page as small as possible and include your most important elements.

Navigation

When you begin designing your pages, keep in mind, your visitors may enter your site from pages other than your main. Make sure you include good navigational links on every page. Place your navigational links together at the top, bottom, left or right side of the page. Use tables to neatly align your links and maintain a nicely organized and uniform appearance throughout.

Try to keep the number of clicks required to get from your main page to any other page on your site down to three or four.

Fonts

One of the most important parts of a web page is text. The way in which you display the text on your web page will have a great impact on your success. It can make your page look very professional or very unprofessional.

When placing text within your web page, always be consistent with your fonts. In other words, don't use different fonts throughout your pages. The standard fonts used on the Internet are Arial and Verdana. The standard text size is 2. Arial and Verdana are the standard simply because they are the easiest to read on a computer screen.

Headlines, which require a larger font size, are a bit different. A popular headline font used is Georgia, as it displays nicely in the slightly larger font size.

Background and Text Colors

Use caution when selecting your background and text colors. Busy backgrounds make text difficult to read and draw the attention away from the text. In addition, always be consistent with your background theme on each page of your site.

Select your colors very carefully, as colors affect your mood and will have an affect on your visitors as well.

Bright colors, such as yellow and orange, cause you to become more cheerful or happy. Colors such as blue and purple have a calming effect. Dark colors, such as brown and black, have a depressing effect.

A good rule of thumb is to use colors based on the type of effect you're trying to achieve. However, it's always best for your text areas to have a white background with black text.

Above all else, you must take the time to educate yourself before you begin. I can't stress this point enough. If you don't, you're honestly just wasting your time. Although it may take a little longer, it will be well worth it in the long run.